Content is king. But today’s world could easily be viewed as one with too much content. Prior to the smart phone era, we might have actually had to do some research to find information on a particular subject, even an obscure one.
NGF will launch its new App Membership at the PGA Merchandise Show. In addition to receiving NGF’s industry-leading research and money-saving resources, this new NGF membership includes a full-function mobile app for the member’s golf course.
Significant industry resources and efforts have long been directed at growing participation levels in golf. Motives from an industry standpoint are easy to understand - more golfers naturally translate into more customers at the facility level and more spending within all golf product categories from drivers to shoes - a rising tide floats all boats.
Disputes in the golf industry, as in virtually all other industries, are inevitable and, if otherwise unchecked, can quickly lead to litigation, with its skyrocketing costs and other collateral damage.