The National Golf Foundation announced that early findings from their Millennial Golf Research Project will be presented in the “Golf and Millennials” session at the 7th annual Golf Business Symposium, scheduled for May 13-14 in Philadelphia.  The session will include a special presentation by Jeff Fromm, one of America’s preeminent researchers and speakers on the subject of Millennial marketing and consumer trends.

The NGF’s Millennial Golf Research Project is a comprehensive examination of the attitudes, behaviors, and perceptions of 18-to-34-year-old golfers and non-golfers.  This year-long initiative will include analysis and insights from a new national study of Millennials, as well as other new and historical proprietary research, focus groups, one-on-one interviews and more.  The goal of the project is to provide companies and organizations with actionable and insightful understandings of Generation Y and the dynamics that are shaping their interactions (or lack thereof) with golf.

Jeff Fromm is the Executive Vice President at Barkley, an advertising agency in Kansas City, MO. He is widely sought out as a researcher, consultant and speaker. Since spearheading the research report, “American Millennials: Deciphering the Enigma Generation,” Jeff has spent most of this decade researching and writing about Millennials, as well as advising businesses on how to better communicate with what Jeff calls “the most influential generation.” He is also co-author of the book, Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever.

“After researching and vetting many experts to work with us on Millennials and their interaction with golf, we kept coming back to Jeff Fromm,” said Joe Beditz, President and CEO of the NGF. “We feel he’s the guy who will not only entertain and educate our audience, but also lend us great insights as NGF delves further into the topic of Millennials and golf over the coming year. As the EVP of an advertising agency, he has extensive on-the-ground experience reaching and engaging Generation Y. The fact that Jeff is a golfer is icing on the cake.”

The Millennial Golf Research Project is sponsored by the National Golf Foundation, GOLF MAGAZINE, the PGA of America, and TaylorMade-adidas Golf Company.  In addition to presenting data from the project at the Golf Business Symposium, NGF will release findings periodically throughout the year to members and the industry at large through NGF.org, NGF’s Dashboard e-magazine and other communication channels. 

The NGF Golf Business Symposium is an annual invitation-only gathering of executives from golf’s leading organizations.  The conference delivers never-before-seen research and perspective on where the industry is today, and how companies can best prepare for tomorrow.  For more information on this event, or to inquire about how you can support other research initiatives, visit www.ngf.org or call (561) 354-1617.