IN THIS ISSUE
State of the Industry – Annual Update on Trends in the Golf Business
Converting Satisfied Customers to Loyal Customers
May 2013 Rounds Played Report
Closed Golf Courses – What Happens After the Final Shot Is Played?
List of NGF's New Members in Q2
NGF TOP 5
Sponsored by: NGF’s App Membership

Top 5 countries with the most golf facilities (not including the U.S.).

Grow the Game by Lowering Frustration
by Michael Hebron

Some have said golf is broken and in need of fixing; play is down and there is a lack of interest in taking up the game. On the other hand some do not agree the game needs fixing, but how the game is seen needs some rethinking.
MORE

Maximizing Hard Goods Sales are Hooked at the Hip with Player Development Programs
by Ken Morton

Today, buying golf equipment is complex and complicated. It is complex because modern fitting techniques and new technology have proven that by just changing a lie angle, a shaft flex or shaft type, the length of a club, the size of a grip or up to any one of 14 fitting factors can and will dramatically improve a person's game.

MORE
Archive
PAST ISSUES

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012
View Past Issues


Published by VCT