PCI Compliance tips to help your small business
by Beth Longware Duff
Small businesses have increasingly become targets of hackers and identity thieves, who consider them to be easy targets. In 2010, two golf courses in Nebraska experienced a data breach that exposed the credit and debit card numbers of more than 200 recent customers.
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What can snowboarding do for golf?
by Dr. Preston Lear and Jay Miller
One afternoon Jay Miller and I were talking about the golf industry, musing about how many of the things that make this game so great—the tradition, the culture, and its inherent technical difficulty as a sport — also serve to make the game less accessible to the masses.
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The Leaky Bucket – Attrition in Golf Participation
Golf participation remained flat in 2012. NGF participation research revealed that there were about 25.3 million golfers in 2012, just off the 2011 figure of 25.7 million. The year over year drop is within error, but the bigger picture - the 4.7 million golfers lost since 2005 and the downward trend in participation - is more alarming.
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2012 China Golf Report Now Available
Golf is growing in China, and 2012 was a good year for golf in the country.The number of golfers has grown 16% since 2011, and 38% of China’s total number of golfers are now classified as Core Golfers (those playing at least 8 rounds per year). Rounds were also up 8%, totaling more than 11.5 million for the year. With golf still in its infancy, opportunities for growth clearly exist in the market.
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Golf: Great for Health and Fitness
Golf may not be CrossFit, but it is a great fitness activity. Those who play the game recognize the benefits – 93% of golfers surveyed by NGF say that exercise is one of the attributes they like about game. Latent golfers, or non-golfers who are interested in playing, also see the fitness benefits of golf. 43% of them told us that exercise is the main thing they like about golf.
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Holiday Email Volume on the Rise. Is Email Marketing King?
Email marketing generates over $40 for every $1 invested and more than 83% of major online retailers increased their November and December email volume last year
You've heard of Black Friday, Cyber Monday and perhaps even Brown Thursday. Yes, these holiday fueled sales events have become "buzz worthy," but days on a calendar alone won't sell your products. You need compelling offers, great product and a qualified list of golfers to receive your message.
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Tracking Golf’s Global Expansion
Since the announcement that golf would make its return to the Olympic Games at Rio de Janeiro in 2016, many in the golf business have speculated about the potential impact the game’s inclusion would have on the growth of golf in South America and around the world. And if golf development and participation do expand as a result of the worldwide exposure and potential increased government support given the sport, will we be able to measure and track this growth?
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