Grow the Game by Lowering Frustration
by Michael Hebron
Some have said golf is broken and in need of fixing; play is down and there is a lack of interest in taking up the game. On the other hand some do not agree the game needs fixing, but how the game is seen needs some rethinking.
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Maximizing Hard Goods Sales are Hooked at the Hip with Player Development Programs
by Ken Morton
Today, buying golf equipment is complex and complicated. It is complex because modern fitting techniques and new technology have proven that by just changing a lie angle, a shaft flex or shaft type, the length of a club, the size of a grip or up to any one of 14 fitting factors can and will dramatically improve a person's game.
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State of the Industry – Annual Update on Trends in the Golf Business
The latest NGF State of the Industry presentation debuted at NGF’s Golf Business Symposium in April. The presentation is NGF’s annual update that reports on the latest trends in golf demand, supply, range & retail supply, rounds played, industry spending, consumer confidence, and other key industry metrics.
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Converting Satisfied Customers to Loyal Customers
Golfers today have the power to choose among many options with respect to equipment, apparel, accessories, or whatever they think will enhance their game or suit their tastes. They also have numerous options in terms of where to play, including where they play most frequently. If a golfer chooses to play at your course and they have an enjoyable experience, you have the unique opportunity to build a loyal, long-time customer.
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Golf Cart Accidents Keep Courts Busy
by Robert Harris
For those of you who don’t yet appreciate the Zen of shouldering your bag and hoofing it around the course, I offer different encouragement to the same result.
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