The 27,000 PGA member professionals are often referred to as the "foot soldiers of golf" with the greatest potential to grow the population of golfers through their player development efforts. The PGA's Golf 2.0 Strategic Plan for growing the game is spreading its reach, executing programs and mobilizing new ones. NGF research among Core golfers revealed that, as of the end of Q3 2012, 30% of Core golfers were aware of Golf 2.0 - and awareness has been trending upward for the past three quarters.
The dates and venue have been set for the 6th Annual NGF Golf Business Symposium. After two years in Chicago, the leadership of the golf industry will be assembling in St. Louis in late April for the NGF’s invitation-only Davos-style pre-season golf market intelligence briefing.
Every January since 1986, the NGF has surveyed a nationally-representative sample of 40,000 Americans to determine the number of golf participants. This article reports on one area of interest that NGF examined for the first time this year: golf gamers.